National Geographic is the official magazine of National Geographic Society and having been published since 1888; it is distributed in 190 countries and published in 24 languages. The Ukrainian language version will be launched at the end of 2008.

The whole world values National Geographic for its matchless photography, exclusive reports on wild nature and unexplored cultures, history and scientific research, archeological finds and latest discoveries. National Geographic is not an ordinary magazine; it is a part of the global National Geographic Society with a century of history. Numerous Committees of this Society are the source of the unique materials that are published in National Geographic Magazine. Ukrainian readers will soon receive an opportunity to see the results of the National Geographic Society work, look at amazing photos and read the reports which have been prepared for them.

National Geographic readers are first of all young well educated men. They have a good job and a high income. They prefer active leisure time.